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	<description>Business life coach John M McKee, author &#38; former leader at DIRECTV shares opinions and ideas</description>
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		<title>Holiday Bookends</title>
		<link>http://johnmckee.wordpress.com/2011/07/02/holiday-bookends/</link>
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		<pubDate>Sat, 02 Jul 2011 18:28:11 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
				<category><![CDATA["John M McKee"]]></category>
		<category><![CDATA[American Dreamers]]></category>
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		<description><![CDATA[It's a long weekend book - ended by Canada Day and The Forth of July.  In this blog, John M McKee, a US citizen born in Canada, reflects on some popular misconceptions on both sides of the border.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=609&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Canada Day on July 1 (Friday this year) and Independence Day on July 4th (Monday).</strong></p>
<p>This got me noodling about both great countries.</p>
<p>Born in Canada, I am also a US Citizen.  I love both countries. It makes me smile every time I get into a discussion about each country&#8217;s pros / cons and the great stuff / crappy issues faced by them.  People on both sides of the border have some outdated opinions about those on the other side of the 49th Parallel.</p>
<p><strong>So, for my Holiday Gift to readers of this blog &#8211; let me clear up some popular misconceptions I hear:</strong></p>
<p><strong>#1.  Americans don&#8217;t know anything about what goes on in Canada</strong>.  This really pisses off Canucks.  It&#8217;s true that Yanks don&#8217;t know as much about Canada as Canadians do about the US.</p>
<p>It has everything to do with the fact that Canadians consume about the same about of news and media from the States as do the Americans.  Unfortunately the Americans don&#8217;t have the same TV access to Canadian media so they aren&#8217;t faced with news or stories each day.</p>
<p><em>But it&#8217;s not that Americans only care about what&#8217;s going on here.</em> I find that the people I come in contact with are aware of world events to an extent that is generally speaking greater than the average Canuck.</p>
<p><strong>2. All Canadians are very nice.  (Yes. ALL of them.) </strong> I&#8217;m amazed at how prevalent this feeling is in the US.  It&#8217;s wrong.</p>
<p>Let me assure US readers that I&#8217;ve known some really NOT nice Canadians over my life.  When I worked at the Hudson Bay Company, the Chairman (George Kosich) was known as George Carnage because of his attitude that anyone who got in his way was an &#8220;enemy&#8221; to be dispensed with quickly.</p>
<p>Are there more &#8220;nice&#8221; people proportionately n Canada then the US?  From my experience, it&#8217;s about the same ratio.</p>
<p>- But what I love about many Canadians is that they have waaaaay better listening skills than Americans.  They&#8217;re less likely to interrupt and more likely to ask questions than their southern cousins.  Great listeners learn more and are more likely to be regarded as nice.</p>
<p>- On the other hand, Americans lead the world &#8211; far and away &#8211; in terms of charity donations and philanthropic support.  That&#8217;s pretty nice.</p>
<p><strong>3.  Americans are the least fit nation in the world.  Canadians are more fit because they spend more time on fitness and outdoors.</strong></p>
<p>The first one is right &#8211; unfortunately.  Yanks inherited that mantle from Germans about 8 years ago.  I believe it has to do with the size of portions here and the accessibility of cheap fast food.</p>
<p>About the second one.  I don&#8217;t buy that argument.  Unfortunately, the last report I saw showed the Canucks are closing -in with regard to measurements like Body Mass Index (BMI).  Both countries are out of shape but it&#8217;s worse in the warmer country.</p>
<p><strong>4. You can always spot a Canadian from an American by their &#8220;accents&#8221;. </strong> Partially right &#8211; but not always.</p>
<p>I think that North America has kind of &#8216;local accents&#8217; that are north / south in nature.  People in Fargo sound exactly like people just north of them in Winnipeg.  Edmonton residents could pass as locals in Alaska.  Vancouver-ites sound a lot like Seattle-eans. Toronto people have a real mix, some sound like Chicagoans, others like Wisconsin individuals.  Calgary seems like they were separated at birth from Denverites.  Newfoundlanders could pass easily as a local at a bar in New England.</p>
<p>Clearly French-Quebecers sound unique though, right? Not really &#8211; just spend some time in New Orleans French Quarter and you&#8217;ll hear many of the same sounds.</p>
<p>I do think Americans from what is called, &#8220;the south&#8221; have a wonderful and unique lilt &#8211; I&#8217;m sorry it&#8217;s being lost due to migration there from other states.  In the same way, I love the sound of many words used by a lot of Montrealers who still call English as their first language; kind of classy and romantic.</p>
<p><strong>5. Finally, the big question: Which is right -</strong></p>
<p>a) Canada is a better country to live in.</p>
<p>b) The United States is a better country to live in.</p>
<p>The answer is&#8230;.drum roll please&#8230;.</p>
<p>Yes.(!)</p>
<p><strong>Wherever you are this weekend &#8211; and all year long &#8211; Love it. And accept those from the other side of the border as being about as close to you as any nation could possibly be.</strong></p>
<p>Have a great long weekend!</p>
<p>John</p>
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		<title>You should know the Rule of 3</title>
		<link>http://johnmckee.wordpress.com/2011/06/28/596/</link>
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		<pubDate>Tue, 28 Jun 2011 16:06:32 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
				<category><![CDATA["John M McKee"]]></category>
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		<category><![CDATA[The Plan]]></category>
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		<description><![CDATA[Today, more than ever, it's important to face up to the idea that your employment or professional success may be impacted by factors beyond your control.  In this blog executive coach John M McKee discusses how to apply a planning approach that's used successfully by organizations to your own career.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=596&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Today, more than ever, it&#8217;s important to face up to the idea that your employment or professional success may be impacted by factors beyond your control.  In this blog executive coach John M McKee discusses how to apply a planning approach that&#8217;s used successfully by organizations to your own career.</em></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>Headhunters are receiving a lot of resumes these days. </strong></p>
<p>One I spoke with yesterday told me that her office is being flooded with them while there&#8217;s still no dramatic increase in hiring.</p>
<p>2011 is, and will remain, a difficult year.  Depending on which stats you believe, it&#8217;s likely that we&#8217;ll close the year in the US with about 8.9% reported unemployment, growth for the economy will be about 2.2% in real terms.  For most businesses, the prospects are no more positive.  Clients are developing an attitude of playing it safe and spending &#8211; in many cases &#8211; the minimum possible.</p>
<p><strong>More than ever before, I&#8217;m hearing requests for information and guidance. To boil them down, they are, more or less in one of these areas:</strong></p>
<ul>
<li>How can I guard against ending up as another one of the statistics we&#8217;re seeing on the news every day?</li>
<li>Are there tools or approaches that one can use to help ensure that (s)he is proactively managing his/her career more assertively?</li>
</ul>
<p><strong>Here&#8217;s one I&#8217;ve found to be very successful.  It&#8217;s called The Rule of 3. </strong>It&#8217;s predicated on the premise that nobody should be<em> managing-by-crossed-fingers.</em></p>
<p><em></em> The Rule of 3 is the opposite of hoping.  You know:  Hoping to not get fired, or Hoping that one&#8217;s clients will start buying more, and then Hoping they&#8217;ll pay their bills more promptly.  Crossed fingers as a strategy isn&#8217;t going to do it.  Much better to buy some lotto tickets.</p>
<p>The Rule works for an individual who&#8217;s employed, self-employed, or contracting.  It works for small business and large organizations.</p>
<p>It assumes that none of us is smart enough to ever see everything ahead.</p>
<p>It&#8217;s about keeping options open, being thoughtful, and rolling with the natural shifts in cycles.  I suggest you give it some consideration, and noodle about how to apply it to your situation.</p>
<p>So, my advice is &#8211; starting today &#8211; determine 3 options for your professional life. I&#8217;ll use an example of someone who works for an organization to show <strong>where these options could be:</strong></p>
<p><strong>1. I have a job and will do whatever it takes to keep it</strong>.  For most people, this means stepping-up.  Doing, and being seen and recognized for doing, things beyond which others in similar roles would ever do.  Showing &#8211; more than ever &#8211; that you&#8217;re the one who the company simply must keep even if others have to be laid off.  It could involve more work, more hours, helping out in different areas beyond your role, taking courses to show that you are capable of doing other projects or activities.  You want everyone to know that you, more than anyone else, are a keeper.</p>
<p><strong>2. Accept the reality that you still may lose your job.</strong> Despite your best efforts personally, other factors can come into play. The company may go down, or the offices where you work may be shuttered, or your department could be outsourced.</p>
<p>With that as a possibility, now is the time to start planning what the ideal alternative would be.  What I mean is:</p>
<ul>
<li>&#8220;If I became victim of this environment, what would my preferred outcome be?</li>
<li>If I could choose my next job, what would it be and where would it be?&#8221;</li>
</ul>
<p>Get clear on this and start investigating, while you&#8217;re still in your current role, what it would take to get that other job.  It could be internal or with another company or another industry.</p>
<p>Now you&#8217;ve got the beginnings of a back-up plan that you could use in the event of the worst case in the current job.  With some groundwork now, you would be in a strong place to move from a sacking to a job you could be happy with.  Start taking actions that will help ensure you will not be immobilized by actions taken by the current employer</p>
<p><strong>3. Recognize that your preferred outcome may not materialize as expected and hoped.</strong>  So, you lost your current job and then went after the preferred alternative but your plan didn&#8217;t come together as intended.  Now what?  Here&#8217;s where the Rule of 3 is even more important because, as ugly as it is, you&#8217;ve already contemplated this scenario.  You&#8217;ve noodled about other jobs, or sources of income, that you could do and that would keep some cash flowing into your life.  Not necessarily the kind of activity you&#8217;d prefer; but it can keep the rent paid and buy you some meatloaf.  Creating this fallback plan while you&#8217;re still employed is important because you&#8217;re doing it more dispassionately.  Your ego is intact, your common sense more in play.  I once had a company executive tell me his #3 was working at a call center providing service to others.(!)</p>
<p>Hopefully, neither he or you  will never have to use your #3; but creating a plan now that is more likely to help you through the possible worst case scenario will reduce the chances of having to find out.  You are becoming more active in managing your future and increasing the chances of effectively dealing with any problems that may arise.</p>
<p>For more ideas about creating a plan. Check out my new book <a href="http://www.JohnMMcKee.com/payback">The Plan</a>.  Right now it&#8217;s available as a download at no charge.</p>
<p>Here&#8217;s to your future.</p>
<p>John</p>
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		<title>Why we decided to give away &#8220;The Plan&#8221; for free</title>
		<link>http://johnmckee.wordpress.com/2011/06/22/why-we-decided-to-give-away-the-plan-for-free/</link>
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		<pubDate>Wed, 22 Jun 2011 18:26:01 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
				<category><![CDATA["John M McKee"]]></category>
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		<description><![CDATA[Why are John M McKee and his co-author Helen Latimer giving away f their new book The Plan?  In this blog, John shares the reasons behind a decision to forgo the revenue. Hint: There's not a "good business case" behind it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=584&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Why are John M McKee and his co-author Helen Latimer giving away their new book The Plan?  In this blog, John shares the reasons behind a decision to forgo the revenue. Hint: there&#8217;s no &#8220;good business case&#8221; behind it.</em></p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>For a lot of reasons, the US economy &#8211; and those of most of the world &#8211; isn&#8217;t improving .</strong></p>
<p>Currently, in this country there are 4 key issues affecting us:</p>
<p><strong>1</strong>. <strong>Unemployment is recorded at 9.1%</strong> -  that&#8217;s an historical high.  An,d in reality, about 12% of the workforce is out of work when you count those no longer qualifying for unemployment coverage.</p>
<p><strong>2. Housing sales are at levels below last year</strong> &#8211; which was down from the year before.  We have enough houses on the market to satisfy demand for 3 years</p>
<p><strong>3. People don&#8217;t feel good about the future</strong> &#8211; in the country that is historically the most optimistic in the world, we no longer feel like winners.  We worry about our jobs, retirement and our childrens&#8217; future.</p>
<p><strong>4. Inflation is on the rise</strong> &#8211; combined with the impact of hurricanes, fires and floods in the areas that supply us with our food, we&#8217;re going to see prices rising very quickly.</p>
<p>The bad news isn&#8217;t uniquely American either. Aside from Brazil, China and India, there are very few big countries who expect a better future. This is clearly a challenging time for people everywhere.</p>
<p><strong>I was discussing this with my colleague and the co-author of our new book, <a href="http://www.ThePlanSite.com">The Plan</a>.  And we decided that, in a small way, we could help.</strong></p>
<p><a href="http://johnmckee.files.wordpress.com/2011/06/the-plan.jpg"><img class="alignleft size-full wp-image-586" title="The Plan" src="http://johnmckee.files.wordpress.com/2011/06/the-plan.jpg?w=61&#038;h=100" alt="" width="61" height="100" /></a></p>
<p>Our book is intended to provide a unique approach to getting what you want out of life.  It&#8217;s based on the same method used by very-successful organizations and individual, so you know it works.</p>
<p>We believe that this giveaway &#8211; which is only for a limited time &#8211; may help a lot of individuals to get clear about what they should do next.   Giving away an ebook that we sell every day for $7.99 isn&#8217;t exactly the best business model, obviously.</p>
<p>But we hope that people who take us up on this free offer will ultimately regain perspective and get back to being successful.  So it&#8217;s worth it.</p>
<p>To take advantage of this <a href="http://www.ThePlanSite.com">click here</a> or go to my coaching practice website <a href="http://www.JohnMMcKee.com">Business Success Coach.net </a>where you&#8217;ll see it on the right side of each page.</p>
<p>Here&#8217;s to your success!</p>
<p>John</p>
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		<title>Message to college grads &#8211; you have it all wrong!</title>
		<link>http://johnmckee.wordpress.com/2011/05/31/message-to-college-grads-you-have-it-all-wrong/</link>
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		<pubDate>Tue, 31 May 2011 15:43:30 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
				<category><![CDATA["John M McKee"]]></category>
		<category><![CDATA[Action Plans]]></category>
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		<description><![CDATA[Takeaway:  What's the benefit of an education if you can't find a job?  In this week's blog, another perspective.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=573&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em>Takeaway:  What&#8217;s the benefit of an education if you can&#8217;t find a job?  In this week&#8217;s blog, another perspective.</em></p>
<p><em></em>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;</p>
<p>It&#8217;s that season again.  Across North America young adults are joining with fellow students to get their diplomas at the Grad Ceremony.  I hope this will be a wonderful day or weekend for them all.  They&#8217;ve invested a lot of time and money to get an education, and, certainly they deserve to celebrate their success.</p>
<p><em><strong>Unfortunately, the grad ceremony may their last celebration for a long time.</strong></em></p>
<p>Here&#8217;s why:</p>
<p>These young people graduate expecting to be able to put their education to use in a job that they care about; but unfortunately, real life’s not like that. You would hope after making such a major financial investment in their futures, the grads would be better prepared to move forward into the next phase of their life.</p>
<p>But they&#8217;re not.</p>
<p>Even after, for some, 4 years spent in college, new grads rarely have the tools they need to create a satisfying life. In fact, college focuses on all the wrong things. <em>Anyone wanting a life that’s both successful and satisfying needs to know how to take a long term view and picture their lives 10 years from now.</em> This doesn’t have to be difficult, there’s a method that’s been used by both individuals and organizations to do just that. But, without a clear idea of what you want, and how you’re going to get there, it’s unlikely that your college degree by itself is going to get you where you want to go.</p>
<p>Many colleges know that they&#8217;re not giving students the tools they need to enter into the real world successfully &#8211; a few years ago I was invited to speak on the subject to an organization called <a href="http://iabd2011.weebly.com">The International Academy of Business Disciplines.</a>  One of the key purposes of this group of academics is to assess current trends in the real world to ensure that the schools they represent are preparing their students adequately to succeed.</p>
<p><strong>Unfortunately, far too few colleges and course providers are doing that as proactively.</strong></p>
<p>Consequently, in college, many students focus on the current term and not on what happens after graduation. Unfortunately, many carry that same approach into the real world. And that can lead to disaster and disappointment. The key is to know what you want, and how you’re going to get it.</p>
<p>We talk about that a lot in our new book, <a href="http://www.theplansite.com">The Plan,</a> which was co-written with Helen Latimer.  In it we outline essential techniques to realize true life-balance, career success and financial independence. We use an approach to creating a plan for their lives based on a method of planning used by successful businesses and organizations around the world.</p>
<p>The good news is that it&#8217;s not too late for grads to get on the right track. There are clear steps to achieving a full and satisfying life.  Hopefully, they recognize this themselves, or someone will point them to the benefits of making a clear plan.</p>
<p>Here&#8217;s to the future.</p>
<p>John</p>
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		<title>Schwarzenegger and Strauss-Kahn behaving badly means something’s missing – and not just a zipper</title>
		<link>http://johnmckee.wordpress.com/2011/05/20/schwarzenegger-and-strauss-kahn-behaving-badly-means-something%e2%80%99s-missing-%e2%80%93-and-not-just-a-zipper/</link>
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		<pubDate>Fri, 20 May 2011 14:45:35 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
				<category><![CDATA["John M McKee"]]></category>
		<category><![CDATA[Business Success Coach]]></category>
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		<description><![CDATA[Why can’t men translate their career success into their personal and family lives?  Is there something in the DNA of men like Arnold Swartzenegger or Straus-Kahn that causes them to do such inappropriate things?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=565&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>The news lately is full of stories of powerful men acting out in ways that are at the very least highly inappropriate and in one case, possibly illegal.</strong></p>
<p>I think people have the right to ask, “<em>Why can’t men translate their career success into their personal and family lives?”</em></p>
<p>It&#8217;s a question that seems entirely fair and worth consideration nowadays.  It comes up frequently &#8211; in one way or another &#8211; in my work with women clients.  Although they may be a bit more graphic in their terminology when we talk about &#8220;boys behaving badly&#8221;.</p>
<p>Over the last couple of years I looked more deeply into this with the co-author of <a href="http://theplansite.com/media-and-interviews/what-our-readers-are-saying/">our recent book, The Plan</a>, Helen Latimer.  We concluded that &#8211; to a great extent &#8211; it’s because there’s a huge difference between being successful and being satisfied.</p>
<p>We hear stories all the time about people with wildly successful careers and personal lives that are worthy of a soap opera. They’ve confused being successful with being satisfied. Success is easily visible to the outside world, while satisfaction is harder for others to see. But it&#8217;s clear that if an individual is not feeling satisfied with his life, he could do some crazy things in a misguided attempt to feel better personally. “</p>
<p><strong>Many people have success but aren’t satisfied.  This seems pretty clear in the cases of the former Governor and head of the IMF</strong></p>
<ul>
<li>People may have a fantastic career but an unhappy personal life.</li>
<li>They may live in a beautiful house but have problems sleeping because of very high debt.</li>
</ul>
<p>There’s a gap between what they have and what they want.</p>
<p>One, or more of<a href="http://www.youtube.com/watch?v=Ujha0o3NZ8w&amp;feature=related"> their three key life elements</a> &#8211; career life, personal life or on the financial side – is throwing them off.</p>
<p>When we wrote The Plan , one of our goals was show people how to identify the gaps in their lives and then create a roadmap to a life that’s satisfying and full of richness.</p>
<p>There&#8217;s a straight forward way to create a life that will be much more rewarding on all levels. We’ve seen this approach work for people in virtually any situation. I<strong>f these guys had taken the planning for their personal lives with the same seriousness as they did with their career planning,</strong> I think it&#8217;s likely that their stories would be remarkably different and with a whole lot less drama.</p>
<p><em>Here&#8217;s to your future!</em></p>
<p>John</p>
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		<title>Audience targeting to survive</title>
		<link>http://johnmckee.wordpress.com/2011/05/11/audience-targeting-to-survive/</link>
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		<pubDate>Wed, 11 May 2011 14:55:38 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
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		<category><![CDATA[21 Ways Women in Management Shoot Themselves in the Foot]]></category>
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		<description><![CDATA[Can an entrepreneur or small business person compete effectively with the "big guys" in their sectors?  In this blog, business life coach John M McKee says the answer may reside in one of those' tech-y' things that most don't understand.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=552&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>In my coaching practice, the clients are mostly in either media (video, newspaper, movies) or technology (including gaming).  But what we talk about is far more universal.  Most of our time is about addressing perhaps 4 to 6 issues like</p>
<ul>
<li>leadership and effectiveness</li>
<li>balance between career and personal &#8220;lives&#8221;</li>
<li>planning (and execution) of a solid plan</li>
</ul>
<div>Of course we get into a lot of technical conversations related to their jobs because it can be the detail stuff (&#8220;how do I actually do that?&#8221;) that derails us even when we get the theory.</div>
<div>A lot of what we discuss and work on can be found in our new book, <a href="http://www.ThePlanSite.com">The Plan</a>.  Additionally I&#8217;m impressed by a few new ideas we&#8217;ve discussed that I now see floating to the surface in these sectors. These will impact all of us in our daily lives.  Some of them:</div>
<div>1. Groupon &#8211; is moving into concert sales.  This can save a bad tour, help fill an otherwise unsuccessful venue, and democratize the event by making it less expensive for most people.</div>
<div>When that succeeds I think it will spread to movie theaters.  There are too many chairs empty in nearly every showing.  People will go if the show is less expensive.</div>
<div>2. Newspapers and magazines are moving into the digital world but aren&#8217;t sure how to monetize (eg: make money) now when they get there.</div>
<div>I&#8217;ve seen a few ideas that showcase the future and thought these 2 quick videos seem to be the most likely outcomes:</div>
<ul>
<li>Here&#8217;s what Google sees<strong> &#8211; http://tinyurl.com/3vwblk4</strong></li>
<li>Facebook sees it differently - <strong>http://tinyurl.com/3rekvwr</strong></li>
</ul>
<div><strong>Any entrepreneur or small business faces the same needs to understand audience targeting.  I believe that algorhythims are going to lead us there.   </strong><strong>Anyone know some great geek?  Grab &#8216;em while they&#8217;re available.</strong></div>
<div><strong><br />
</strong></div>
<div><a href="http://www.JohnMMcKee.com">- John</a></div>
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		<title>150,000 showed up this weekend</title>
		<link>http://johnmckee.wordpress.com/2011/05/02/150000-showed-up-this-weekend/</link>
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		<pubDate>Mon, 02 May 2011 15:27:04 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
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		<category><![CDATA[working after quitting]]></category>

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		<description><![CDATA[It seems that the recommendation in our new book The Plan for using a SWOT analysis is becoming widely accepted by other authors and career guides.  At the LA Times Festival of Books, the other panelists agreed with John M McKee's suggestion for a participant.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=541&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><em><strong>This past weekend I was on a panel discussion at the LA Times Festival of Books.  </strong></em></p>
<p>It was very encouraging to see that a &#8220;book fair&#8221; could bring about 150,000 people into downtown Los Angeles on one of the hottest days of the year.   Who&#8217;d have thought, in this day of ebooks and free online information about everything, (not to mention expensive gasoline @ $4.50 a gallon) that they&#8217;re would be this many folks prepared to make a trip to the campus of the University of Southern California, or USC, as it&#8217;s know around here.</p>
<p>Amazing and wonderful turnout.  The Times are to be congratulated for promoting this event, now in it&#8217;s 16 year I believe, and helping authors and readers come together in a well managed and very pretty environment.  The woman who headed it up for the newspaper, Maret Orliss, did an awesome job looking after everyone&#8217;s needs at once.</p>
<p>I was there, (supported,<em> again</em>, by beautiful wife Susan,) to participate in a panel discussion and book signing event for my new book, <a title="The Plan Site" href="http://www.theplansite.com">The Plan.</a>  It came out in February and has been getting some good reviews across North America for being an easy to use and interesting book for anyone wanting to take control of their destiny.  I&#8217;m real pleased with how the momentum is growing.  My co-author, Canadian consultant and mentor Helen Latimer, put a lot of time into creating a &#8220;tool&#8221; as well as an interesting read.</p>
<p><strong>The panel was called, Finding Life in Work.</strong></p>
<p><a href="http://johnmckee.files.wordpress.com/2011/05/cimg0046.jpg"><img class="aligncenter size-medium wp-image-543" title="CIMG0046" src="http://johnmckee.files.wordpress.com/2011/05/cimg0046.jpg?w=300&#038;h=224" alt="" width="300" height="224" /></a></p>
<p>Our moderator, Dennis Nishi, a writer himself, with articles in papers including The Wall Street Journal, had done his homework.  It was a treat to speak to someone who actually had read the book beforehand!  <strong><em>I was pleased that my belief that everyone should take advantage &#8211; and get  the benefits &#8211; from creating their own SWOT analysis, was widely embraced by the other panelists.</em></strong></p>
<p>I know that many cities have book festivals.  Most people do not attend them and I&#8217;d guess it&#8217;s because they don&#8217;t think there will be much to interest them.  But having seen so many people of all ages actively engaged this past weekend, I&#8217;d encourage you to try it out.  You may learn something but even if you don&#8217;t, it&#8217;s a great way to connect with those in your city</p>
<p><em>Have a great week!</em></p>
<p>John</p>
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		<title>Her advice: Don&#8217;t bring it to bed!</title>
		<link>http://johnmckee.wordpress.com/2011/04/11/her-advice-dont-bring-it-to-bed/</link>
		<comments>http://johnmckee.wordpress.com/2011/04/11/her-advice-dont-bring-it-to-bed/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 18:19:17 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
				<category><![CDATA["John M McKee"]]></category>
		<category><![CDATA[21 Ways Women in Management Shoot Themselves in the Foot]]></category>
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		<guid isPermaLink="false">http://johnmckee.wordpress.com/?p=516</guid>
		<description><![CDATA[People say things like this all the time, "the book so good, I actually couldn't put it down.." But in this case, the speaker was sincere. Listen to her fun interview in this week's Veracity.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=516&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://johnmckee.files.wordpress.com/2011/04/dx63pd6i7u1c98ji1.jpg"><img class="alignright size-thumbnail wp-image-528" title="dx63pd6i7u1c98ji" src="http://johnmckee.files.wordpress.com/2011/04/dx63pd6i7u1c98ji1.jpg?w=150&#038;h=126" alt="" width="150" height="126" /></a>Cate Hartenstein is one of those very unique people who seem to be in a continual state of learning.</p>
<div><img src="///Users/johnmckee/Desktop/dx63pd6i7u1c98ji.jpg" alt="" />Recently she joined me on my WomensRadio show Business Success Coaching to discuss her thoughts about <a rel="nofollow" href="http://theplansite.com/" target="_blank">The Plan</a>, my new book co-authored with Helen Latimer.  You can listen to the 7 minute podcast by clicking  below.&nbsp;</p>
<p>An  artist and art educator, Cate uses visual art to assist individuals in  overcoming the barriers and access to their creative potential.  Her  process facilitates self insight using the information and metaphors  available within the process and product of art making.</p>
<p>Currently  working on her Master&#8217;s degree in Art Therapy and Marriage and Family  Therapy at Notre Dame de Namur University, Cate sits on the board of <a rel="nofollow" href="http://arttrek.org/" target="_blank">Art Trek</a> the Southern California based non-profit that provides art experiences to children, adolescents, adults, and teachers.</p>
<p>Married,  she has 4 young adult children. Cate tells us that she&#8217;s dedicated  helping her children to each develop a &#8220;plan&#8221; for their lives. (We loved that..)</p>
<p>And what about her advice, &#8220;<em>don&#8217;t bring this to bed..&#8221;? </em> Cate elaborated,&#8221;<em>With my husband snoring beside me, and my Corgi at my feet, I simply couldn&#8217;t put the book down.  It&#8217;s that great!&#8221;</em></p>
<p>(I hope everyone feels the same way.)</p>
<p>For more information about Art Therapy visit <a rel="nofollow" href="http://www.arttherapy.org/" target="_blank">their site</a>.</p>
<p><strong>This was a fun interview &#8211; listen here:</strong> <a href="http://www.audioacrobat.com/sa/WYnCHL8X">The Plan: Not for Bed!</a></p>
</div>
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		<title>Why get a degree?</title>
		<link>http://johnmckee.wordpress.com/2011/04/04/why-get-a-degree/</link>
		<comments>http://johnmckee.wordpress.com/2011/04/04/why-get-a-degree/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 20:07:43 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
				<category><![CDATA["John M McKee"]]></category>
		<category><![CDATA[Action Plans]]></category>
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		<guid isPermaLink="false">http://johnmckee.wordpress.com/?p=511</guid>
		<description><![CDATA[The cost of higher education has historically been offset by the increased salaries of jobs like those in medicine, law or engineering. But nowadays, it may be a fool's investment.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=511&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong><em>For most people, getting a degree today has become a bad investment.</em></strong></p>
<p>I believe that most of these individuals would be better off simply getting into the workplace sooner.  It&#8217;s not that I&#8217;m against education &#8211; I&#8217;m actually a strong advocate of lifelong learning.  It&#8217;s just that &#8211; for most college kids &#8211; the job market is no longer likely to provide any kind of ROI.</p>
<p><strong>Consider these stats which I picked up in Forbes Magazine:</strong></p>
<p>During the past 30 years, overall inflation in the US was 106%</p>
<p>Health care costs went up 251%</p>
<p>College tuitions and fees?  Up 439%!</p>
<p>Translation: the cost of tuition / room / board are increasing at a rate 6 times faster than the average earnings of a college grad.  Combine that with the fact that there are fewer hi pay jobs today as a result of global hiring, and the math simply no longer is right.</p>
<p>Many very successful people are college dropouts.  They include Steve Jobs (Apple) , Bill Gates (Microsoft), Clare Danes (actor), Richard Branson (Virgin), Dave Thomas (Wendys), Albert Enstein.  I&#8217;m in the same boat (<em>- although clearly not in the same league.</em>.)</p>
<p>I discussed this trend more deeply in my 2nd book <a href="http://johnmmckee.com/career-wisdom.html">Career Wisdom.</a>   At this point I now use a &#8216;rule of thumb&#8217; when giving students ideas to noodle about their career:  Don&#8217;t go into any type of work that can be done faster or cheaper:</p>
<p>- by a computer (eg: accountants hate Turbo Tax)</p>
<p>- by someone overseas ( this now includes doctors by the way)</p>
<p>- online (eg: lawyers hate sites that do divorces or estate plans for 1/4 their cost)</p>
<p>We are truly moving into an era of the <em>creative class</em> where people are valued for their new ideas and approaches.  And we&#8217;re also moving into an era of  <em>hands-on</em> work, where a job cannot be automated or done elsewhere &#8211; these include mechanics which pay pretty well and flipping hamburgers.</p>
<p>Just don&#8217;t get stuck with an education bill for a hundred thousand dollars with a false expectation that you will be able to pay it off and then find out that the &#8220;job&#8221; you&#8217;d expected is now done in a different way and you&#8217;re too expensive to hire.</p>
<p>Here&#8217;s to your future!</p>
<p>John</p>
<p><a href="http://www.johnmmckee.com">More insight here.</a></p>
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		<title>Japanese leaders need to be forthcoming</title>
		<link>http://johnmckee.wordpress.com/2011/03/13/japans-leaders-make-it-tougher/</link>
		<comments>http://johnmckee.wordpress.com/2011/03/13/japans-leaders-make-it-tougher/#comments</comments>
		<pubDate>Sun, 13 Mar 2011 23:00:12 +0000</pubDate>
		<dc:creator>John M McKee</dc:creator>
				<category><![CDATA[Coaching]]></category>
		<category><![CDATA["John M McKee"]]></category>
		<category><![CDATA[information flow]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[leadership style.]]></category>
		<category><![CDATA[nuclear reactors]]></category>

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		<description><![CDATA[The situation in Japan is extremely sad. It&#8217;s been very tough so far, and the lack of transparency surrounding the 2 (perhaps 3 now) damaged nuclear reactors is creating additional stress on all citizens in that country. I&#8217;ve been communicating with my son Trevor via Skype, internet, landline and VOIP since the alert for the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=johnmckee.wordpress.com&amp;blog=108069&amp;post=503&amp;subd=johnmckee&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>The situation in Japan is extremely sad. It&#8217;s been very tough so far, and the lack of transparency surrounding the 2 (perhaps 3 now) damaged nuclear reactors is creating additional stress on all citizens in that country.</strong></p>
<p>I&#8217;ve been communicating with my son Trevor via Skype, internet, landline and VOIP since the alert for the earliest earthquakes.  Fortunately, he and his wife are based in Sapporo, which is on a different island to the north.  As a result, although things are chaotic; no damage or significant trauma has occurred in that city as a result of the disasters to the south.</p>
<p>It&#8217;s been very interesting to learn that we in the US have more insight from our news stations than he&#8217;s often able to get from the local Japanese sites and stations.  Clearly, the government is attempting to manage the situation by controlling the news releases.  On several occasions, he heard important information first me, his colleagues here, or from the western sources.</p>
<p>The Japanese Prime Minister and his team need to realize that crisis management is most effective when it is open, collaborative, and those who are being impacted believe they have all the information available.  Otherwise, the result is distrust at the least.  At the worst, it can cause good citizens to lose faith in their government, which can cause many negative outcomes.</p>
<p>Hopefully, the government there will be more open in the coming weeks, treating its citizens with the dignity they each deserve during this terrible period.</p>
<p><em>Here&#8217;s to the future of Japan.</em></p>
<p>John</p>
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