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Audience targeting to survive May 11, 2011

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Action Plans, business success, Business Success Coach, Coaching, DIRECTV, executive coach, leadership coach, business consultant, career advice, Personal action plans, SWOT analysis, Tech Republic, Tempur-Pedic, The 3 Key Life Aspects, The Four Windows Process, The Plan, Veracity, women in management.
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In my coaching practice, the clients are mostly in either media (video, newspaper, movies) or technology (including gaming).  But what we talk about is far more universal.  Most of our time is about addressing perhaps 4 to 6 issues like

  • leadership and effectiveness
  • balance between career and personal “lives”
  • planning (and execution) of a solid plan
Of course we get into a lot of technical conversations related to their jobs because it can be the detail stuff (“how do I actually do that?”) that derails us even when we get the theory.
A lot of what we discuss and work on can be found in our new book, The Plan.  Additionally I’m impressed by a few new ideas we’ve discussed that I now see floating to the surface in these sectors. These will impact all of us in our daily lives.  Some of them:
1. Groupon – is moving into concert sales.  This can save a bad tour, help fill an otherwise unsuccessful venue, and democratize the event by making it less expensive for most people.
When that succeeds I think it will spread to movie theaters.  There are too many chairs empty in nearly every showing.  People will go if the show is less expensive.
2. Newspapers and magazines are moving into the digital world but aren’t sure how to monetize (eg: make money) now when they get there.
I’ve seen a few ideas that showcase the future and thought these 2 quick videos seem to be the most likely outcomes:
Any entrepreneur or small business faces the same needs to understand audience targeting.  I believe that algorhythims are going to lead us there.   Anyone know some great geek?  Grab ’em while they’re available.

– John
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