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Why we decided to give away “The Plan” for free June 22, 2011

Posted by John M McKee in "John M McKee", business success, Coaching, Job advice, life balance, Personal Success, The 3 Key Life Aspects, The Four Windows Process, The Plan, The Secret.
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Why are John M McKee and his co-author Helen Latimer giving away their new book The Plan?  In this blog, John shares the reasons behind a decision to forgo the revenue. Hint: there’s no “good business case” behind it.

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For a lot of reasons, the US economy – and those of most of the world – isn’t improving .

Currently, in this country there are 4 key issues affecting us:

1. Unemployment is recorded at 9.1% –  that’s an historical high.  An,d in reality, about 12% of the workforce is out of work when you count those no longer qualifying for unemployment coverage.

2. Housing sales are at levels below last year – which was down from the year before.  We have enough houses on the market to satisfy demand for 3 years

3. People don’t feel good about the future – in the country that is historically the most optimistic in the world, we no longer feel like winners.  We worry about our jobs, retirement and our childrens’ future.

4. Inflation is on the rise – combined with the impact of hurricanes, fires and floods in the areas that supply us with our food, we’re going to see prices rising very quickly.

The bad news isn’t uniquely American either. Aside from Brazil, China and India, there are very few big countries who expect a better future. This is clearly a challenging time for people everywhere.

I was discussing this with my colleague and the co-author of our new book, The Plan.  And we decided that, in a small way, we could help.

Our book is intended to provide a unique approach to getting what you want out of life.  It’s based on the same method used by very-successful organizations and individual, so you know it works.

We believe that this giveaway – which is only for a limited time – may help a lot of individuals to get clear about what they should do next.   Giving away an ebook that we sell every day for $7.99 isn’t exactly the best business model, obviously.

But we hope that people who take us up on this free offer will ultimately regain perspective and get back to being successful.  So it’s worth it.

To take advantage of this click here or go to my coaching practice website Business Success Coach.net where you’ll see it on the right side of each page.

Here’s to your success!

John

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