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Audience targeting to survive May 11, 2011

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Action Plans, business success, Business Success Coach, Coaching, DIRECTV, executive coach, leadership coach, business consultant, career advice, Personal action plans, SWOT analysis, Tech Republic, Tempur-Pedic, The 3 Key Life Aspects, The Four Windows Process, The Plan, Veracity, women in management.
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In my coaching practice, the clients are mostly in either media (video, newspaper, movies) or technology (including gaming).  But what we talk about is far more universal.  Most of our time is about addressing perhaps 4 to 6 issues like

  • leadership and effectiveness
  • balance between career and personal “lives”
  • planning (and execution) of a solid plan
Of course we get into a lot of technical conversations related to their jobs because it can be the detail stuff (“how do I actually do that?”) that derails us even when we get the theory.
A lot of what we discuss and work on can be found in our new book, The Plan.  Additionally I’m impressed by a few new ideas we’ve discussed that I now see floating to the surface in these sectors. These will impact all of us in our daily lives.  Some of them:
1. Groupon – is moving into concert sales.  This can save a bad tour, help fill an otherwise unsuccessful venue, and democratize the event by making it less expensive for most people.
When that succeeds I think it will spread to movie theaters.  There are too many chairs empty in nearly every showing.  People will go if the show is less expensive.
2. Newspapers and magazines are moving into the digital world but aren’t sure how to monetize (eg: make money) now when they get there.
I’ve seen a few ideas that showcase the future and thought these 2 quick videos seem to be the most likely outcomes:
Any entrepreneur or small business faces the same needs to understand audience targeting.  I believe that algorhythims are going to lead us there.   Anyone know some great geek?  Grab ’em while they’re available.

– John
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Her advice: Don’t bring it to bed! April 11, 2011

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Business Success Coach, coaches, Coaching, life balance, Personal action plans, Personal Success, Satisfaction, Tech Republic, Tempur-Pedic, Veracity, wellness, Women.
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Cate Hartenstein is one of those very unique people who seem to be in a continual state of learning.

Recently she joined me on my WomensRadio show Business Success Coaching to discuss her thoughts about The Plan, my new book co-authored with Helen Latimer.  You can listen to the 7 minute podcast by clicking  below. 

An artist and art educator, Cate uses visual art to assist individuals in overcoming the barriers and access to their creative potential.  Her process facilitates self insight using the information and metaphors available within the process and product of art making.

Currently working on her Master’s degree in Art Therapy and Marriage and Family Therapy at Notre Dame de Namur University, Cate sits on the board of Art Trek the Southern California based non-profit that provides art experiences to children, adolescents, adults, and teachers.

Married, she has 4 young adult children. Cate tells us that she’s dedicated helping her children to each develop a “plan” for their lives. (We loved that..)

And what about her advice, “don’t bring this to bed..”? Cate elaborated,”With my husband snoring beside me, and my Corgi at my feet, I simply couldn’t put the book down.  It’s that great!”

(I hope everyone feels the same way.)

For more information about Art Therapy visit their site.

This was a fun interview – listen here: The Plan: Not for Bed!

New book,The Plan, launches tomorrow! February 14, 2011

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Action Plans, business and career coaching, career success, Career Wisdom, Coaching, life balance, quality of life, Veracity.
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“Is this it?  Is this as good as it gets?”

Ever ask yourself questions like that?  If so, you’re certainly not alone.

As a business life coach, over the period of many years, I’ve asked many hundreds of people to rate how they’re doing.  My questions were usually like these:

  • How successful are you?
  • Has life turned out like you expected when you were in school?
  • Are you satisfied with your personal (or financial, or career) life?

What I found was that most people are not happy or satisfied with how things are going.  Only a very-small percentage rate themselves well, while most rated themselves not-very-good at all.

So, in my coaching practice, I started digging into the lives of those in that small group who had rated themselves as “satisfied” or “very satisfied”.  I wanted to see if there was anything that they all shared.  Was there some thing, or certain actions they all did that helped them have a great life, one they enjoyed – while the bulk of the people lived lifes that they weren’t happy with?

And – as I uncovered – there was.

I started testing these ideas with my clients.  Together we found that they could turn their lives around.  And it didn’t take a long time to change how things were going for them.  My clients repeatedly told me that they’d moved forward – into new successes, and were enjoying life more fully.

Breakthrough!

After seeing how effective this approach was, I got together with a trusted colleague, the Canadian consultant and mentor Helen Latimer,  to co-author a new book.

Our goal for this book was singular: To help as many people as possible to have a better life.

In it, we’d share insights from real people.  We detail the experiences of clients and others who’d found out how to live satisfying and successful lives.  We wanted to provide solid information and tools that anybody could easily use in her or his life.  It worked.

Our new book is called The Plan.

In The Plan, we share everything you might need to dramatically change your life.  We provide insight, tools, and worksheets that are easy to use.

We know this book will make a massive change to your life because we’ve seen the results first hand.  Check it out.  I know you’ll be glad you did.

John

Stay on your yoga mat November 8, 2010

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, quality of life, replenishment, Satisfaction, Tempur-Pedic, The 3 Key Life Aspects, Veracity, wellness, Women.
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Can you be competitive in a healthy way?  Yes, and in this item, business life coach John M McKee provides some insight into the best way to do it.

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Fitness counts.

Yes, I know you’ve heard that one before.  Yet, most of us don’t spend much time or energy getting fit.

It makes us better at work and at play.  We live longer and better.

I’m always amazed at how little physical activity some people do – shortening their life and reducing their enjoyment while their here.

Do you do yoga?  If not, consider adding it to your repertoire.

It will give you a more quiet mind, better body, and improve your disposition.  And, if you’re the kind of person who needs a “real workout” , give Bikram Yoga, some consideration.  It’s a kickass approach to gaining Zen while toning up and improving cardio.

And it’s non competitive.

That’s important.

When one is competitive with others, (s)he’s less likely to be satisfied with all she has already.  Dis-Satisfaction is a big hassle – it wrecks your sleep, can make you envious, and cause unhappiness.

Yoga -in either the traditional forms or in the kickass form – is all about doing your best and learning to be satisfied with improving at your own pace.  I once heard an instructor give this great advice:

“If you’re going to get competitive, at least stay on your own yoga mat.”

Compete with yourself.

  • It causes self reflection & can create self satisfaction.
  • It reduces the liklihood you’ll get envy or jealous at the same time.

I suggest you use this little life lesson in all that you do. And then share it with those you care about.

Here’s to your future.  It’s what you make of your life….

John

Why most leaders suck at personal cash management: October 6, 2010

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Action Plans, business success, Coaching, executive coach, leadership coach, business consultant, career advice, life balance, Personal action plans, quality of life, The Four Windows Process.
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Most managers are inept when it comes to managing their own cash and personal finances.  And today – more than ever – one needs to be more conscious about how they look after their financial situation, especially their cash flow.

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Over the years, as both an executive and as a coach, I’ve witnessed something about managers and leaders over and over:

Many make ample money but are, technically speaking anyway, bankrupt.  They owe more than they own.  They’re entirely dependent on their paychecks to make even the minimum monthly payments, in many cases.  And the situation doesn’t neccessarily improve as they get promotions and raises during their careers – they simply start spending more so they still end up in dangerous waters.

At my coaching practice, Business Success Coach.net, we use The Four Windows Process in our client coaching.  Simply put, it’s predicated on the belief that each of us has 3 key aspects which combine to determine who we are.

These 3 aspects are:

Career side – This is the side of you who goes to work each day to earn money while working at something you’ve chosen for a job or career.

Personal / family aspect – This is that part of you which focuses on doing things which replenish you, with your friends and loved ones.

Finance element- This is the aspect of your life focused on how to manage the money you have over the short term and long run.

When properly done, using a plan and ensuring balance between them, they can create a life of great satisfaction.  However, if one or more of these life elements are not looked after, the result is often an individual who, despite some good successes – for example in her/his career or personal life – is very dissatisfied with their life overall.  Very frequently, it is the financial management aspect of their life that has them disappointed and frustrated.

Here’s a quick quiz to see how you’re doing.  Give yourself 1 point for each one you answer “yes”:

1. Do you know your actual monthly cash burn rate (how much you always spend)?
2. Do you know what your total monthly fixed expenses (the minimum you must spend to live) are?
3. Do you have a savings plan?
4. Are you keeping to the plan you made?  (eg: is it growing as planned?)
5. Do you have at least 3 months of cash for an emergency fund?
6. Conservative planners have 6 months. Do you?
7. Do you pay off your credit card balances at least 9 months out of 12?
8. Are is current total debt load (value of all you owe to anyone) lower than it was 12 months ago?
9.. Do you know your net worth (value of all you own less the value of debt including home)?
10. Do you rely on a bonus or other financial incentive to play “bill catch-up” each year?

Rating scale:

10 – please call the Commerce Secretary & offer to fix the US. We need you out there!
9 – awesome! You are one of a very few who are doing it right and you’ll reap the rewards
8 – excellent job – stand up and take a bow before the rest of the world!
7 – Nice work – with a little more focus you’ll be in a great place
6 – Good – you’re doing better than most people, but more effort is needed
5 – Seems like you understand the mechanics but need to be more dedicated
4 – You may want to consider marrying someone for money.
3 – This is not good.  You are in dangerous waters. Get involved. Now.
2 – A little better but you’d better start buckling down before it’s too late.
1 – This is serious.  You need to start getting more involved before it’s too late.

Here’s to your future!

John

Noodling about success August 6, 2010

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Action Plans, business intelligence, Business Success Coach, Canada, Career Wisdom, CBS Interactive, Coaching, executive coach, leadership coach, business consultant, career advice, Personal action plans, Personal Success, Satisfaction, small business coach, Veracity, wellness, women in management.
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Do you have a plan for your life?  A written plan?  In this article, business life coach John M McKee makes the point that individuals – just like successful organizations – should have a plan for their life.

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“Are you satisfied with life?”

I ask my new clients this question before we get started.

Thinking about your life as being made up of a career, a personal life and your financial situation – would you describe yourself as satisfied?

Most individuals tell me that they’re successful in one those, but not many tell me they’re satisfied overall.  (Which is kind of sad.)

I believe most answer that way because life really hasn’t turned out like they thought it would back when they were still in school.   At that point, they were certain that they had it all figured out.  They “knew” they’d do well.

But now they don’t feel as satisfied as they’d expected.

The reason, I’m convinced, is that most people don’t have a plan for their life.

“A plan?” many people say.

“I don’t need a plan to tell me if I’m as successful as I could be. I can see how things are.  And anyway, I’m doing everything I can already. Having a plan won’t make me more successful.”

I disagree. Studies show that when we set a clear goal or objective – for any aspect of our life – we’re more likely to perform better.

This is proven repeatedly: When tests are done with those who are learning a new skill or language, or trying to lose weight, or engaging in a new sport; they are always more likely to move forward & do it more quickly, when they have established goals and continually review their progress. We need a measurement that is objective.

And yet most people don’t do the same for their career plan, finances or personal lives.

If you don’t have a plan, you’re not giving yourself the best chance to improve your life.

Here’s to your future,

John