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Audience targeting to survive May 11, 2011

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Action Plans, business success, Business Success Coach, Coaching, DIRECTV, executive coach, leadership coach, business consultant, career advice, Personal action plans, SWOT analysis, Tech Republic, Tempur-Pedic, The 3 Key Life Aspects, The Four Windows Process, The Plan, Veracity, women in management.
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In my coaching practice, the clients are mostly in either media (video, newspaper, movies) or technology (including gaming).  But what we talk about is far more universal.  Most of our time is about addressing perhaps 4 to 6 issues like

  • leadership and effectiveness
  • balance between career and personal “lives”
  • planning (and execution) of a solid plan
Of course we get into a lot of technical conversations related to their jobs because it can be the detail stuff (“how do I actually do that?”) that derails us even when we get the theory.
A lot of what we discuss and work on can be found in our new book, The Plan.  Additionally I’m impressed by a few new ideas we’ve discussed that I now see floating to the surface in these sectors. These will impact all of us in our daily lives.  Some of them:
1. Groupon – is moving into concert sales.  This can save a bad tour, help fill an otherwise unsuccessful venue, and democratize the event by making it less expensive for most people.
When that succeeds I think it will spread to movie theaters.  There are too many chairs empty in nearly every showing.  People will go if the show is less expensive.
2. Newspapers and magazines are moving into the digital world but aren’t sure how to monetize (eg: make money) now when they get there.
I’ve seen a few ideas that showcase the future and thought these 2 quick videos seem to be the most likely outcomes:
Any entrepreneur or small business faces the same needs to understand audience targeting.  I believe that algorhythims are going to lead us there.   Anyone know some great geek?  Grab ’em while they’re available.

– John
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150,000 showed up this weekend May 2, 2011

Posted by John M McKee in "John M McKee", Action Plans, American Dreamers, Business Success Coach, Career Wisdom, Coaching, DIRECTV, Manswers, Personal action plans, Personal Success, professional speakers, quality of life, SWOT analysis, The 3 Key Life Aspects, The Four Windows Process, unemployment action, Women, women in management, working after quitting.
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This past weekend I was on a panel discussion at the LA Times Festival of Books.  

It was very encouraging to see that a “book fair” could bring about 150,000 people into downtown Los Angeles on one of the hottest days of the year.   Who’d have thought, in this day of ebooks and free online information about everything, (not to mention expensive gasoline @ $4.50 a gallon) that they’re would be this many folks prepared to make a trip to the campus of the University of Southern California, or USC, as it’s know around here.

Amazing and wonderful turnout.  The Times are to be congratulated for promoting this event, now in it’s 16 year I believe, and helping authors and readers come together in a well managed and very pretty environment.  The woman who headed it up for the newspaper, Maret Orliss, did an awesome job looking after everyone’s needs at once.

I was there, (supported, again, by beautiful wife Susan,) to participate in a panel discussion and book signing event for my new book, The Plan.  It came out in February and has been getting some good reviews across North America for being an easy to use and interesting book for anyone wanting to take control of their destiny.  I’m real pleased with how the momentum is growing.  My co-author, Canadian consultant and mentor Helen Latimer, put a lot of time into creating a “tool” as well as an interesting read.

The panel was called, Finding Life in Work.

Our moderator, Dennis Nishi, a writer himself, with articles in papers including The Wall Street Journal, had done his homework.  It was a treat to speak to someone who actually had read the book beforehand!  I was pleased that my belief that everyone should take advantage – and get  the benefits – from creating their own SWOT analysis, was widely embraced by the other panelists.

I know that many cities have book festivals.  Most people do not attend them and I’d guess it’s because they don’t think there will be much to interest them.  But having seen so many people of all ages actively engaged this past weekend, I’d encourage you to try it out.  You may learn something but even if you don’t, it’s a great way to connect with those in your city

Have a great week!

John

Why get a degree? April 4, 2011

Posted by John M McKee in "John M McKee", Action Plans, American Dreamers, career planning, career success, Career Wisdom, CBS Interactive, Coaching, DIRECTV, Gen Y's, Job advice, new jobs, Personal action plans, The Secret, Veracity.
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For most people, getting a degree today has become a bad investment.

I believe that most of these individuals would be better off simply getting into the workplace sooner.  It’s not that I’m against education – I’m actually a strong advocate of lifelong learning.  It’s just that – for most college kids – the job market is no longer likely to provide any kind of ROI.

Consider these stats which I picked up in Forbes Magazine:

During the past 30 years, overall inflation in the US was 106%

Health care costs went up 251%

College tuitions and fees?  Up 439%!

Translation: the cost of tuition / room / board are increasing at a rate 6 times faster than the average earnings of a college grad.  Combine that with the fact that there are fewer hi pay jobs today as a result of global hiring, and the math simply no longer is right.

Many very successful people are college dropouts.  They include Steve Jobs (Apple) , Bill Gates (Microsoft), Clare Danes (actor), Richard Branson (Virgin), Dave Thomas (Wendys), Albert Enstein.  I’m in the same boat (– although clearly not in the same league..)

I discussed this trend more deeply in my 2nd book Career Wisdom.   At this point I now use a ‘rule of thumb’ when giving students ideas to noodle about their career:  Don’t go into any type of work that can be done faster or cheaper:

– by a computer (eg: accountants hate Turbo Tax)

– by someone overseas ( this now includes doctors by the way)

– online (eg: lawyers hate sites that do divorces or estate plans for 1/4 their cost)

We are truly moving into an era of the creative class where people are valued for their new ideas and approaches.  And we’re also moving into an era of  hands-on work, where a job cannot be automated or done elsewhere – these include mechanics which pay pretty well and flipping hamburgers.

Just don’t get stuck with an education bill for a hundred thousand dollars with a false expectation that you will be able to pay it off and then find out that the “job” you’d expected is now done in a different way and you’re too expensive to hire.

Here’s to your future!

John

More insight here.

The media is listening February 26, 2011

Posted by John M McKee in "John M McKee", business success, Canada, career planning, DIRECTV, life balance, Personal action plans, Personal Success.
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Last week I was invited to go to San Diego today to appear on a live morning show on KUSI TV.

The kicker is – our book, The Plan, isn’t even in stores yet!

It won’t be for sale in the local Barnes and Nobles of the world or even at most bookseller online sites for at least a week – so being asked to discuss it at this stage is great.

Here’s the link to the interview clip.

As far as I know the hard copy book can only be purchased today at this site.  Although if you visit our website for the book you can buy it there.  download an EBook version of it for only $7.99.  The cool thing about the digital book is that it has active links to additional resources.

Looking forward!

John

 

Public restrooms should be gender neutral October 19, 2010

Posted by John M McKee in "John M McKee", Action Plans, Business Success Coach, CBS Interactive, Coaching, DIRECTV, emotional decisions, life balance, Offtime, Personal action plans, quality of life, Rants, Satisfaction, stress, The Four Windows Process, Veracity, well being, Women.
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Why aren’t most restrooms gender neutral?  In this posting, business life coach John M McKee makes the case that it’s time for a change.

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Out for dinner last night in San Francisco I took a quick trip to the restroom.  In and out, ( including time to wash my hands and check out appearance) was probably about 3 minutes.

It struck me when I came out, just how easy the trip was.  For most guys, it’s fast and easy.  Then I got to thinking about all the women I’ve seen waiting to use “the facilities” over the years.  I mean common everyday places like:

  • concerts
  • restaurants
  • movies
  • stores

It’s just dumb – isn’t it; that someone has to wait to use a restroom while another – often just next door – stands vacant?

Why aren’t public restrooms gender neutral?  I realize that I could be making life a bit more difficult for all guys if there was some change as a result of this question.  But hey, this deserves a little noodling.

If asked, would you agree that all public restrooms ( or at least most) be opened up to both women and men?

Here’s to the future!

John

Better than sex? August 24, 2010

Posted by John M McKee in "John M McKee", Action Plans, business intelligence, Business Success Coach, Career Wisdom, Coaching, DIRECTV, emotional decisions, Job advice, life balance, Personal action plans, quality of life, The Four Windows Process, women in management.
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Some people actually say that their job can be better than sex. In this blog, business life coach John McKee discusses what may be behind that thinking.  And why it’s dangerous.

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Can work be better than sex?

Some time ago I was working with a guy who was the business development lead for new ventures and strategic partnerships at his company.   It was clear he really enjoyed his job.  He was good at it, helping his employer to successfully move into new areas never considered before his arrival.

I remarked that it was clear he loved what he was doing.  His response was particularly telling:

“John, when things come together, this job is better than sex!”

Ever considered just how seductive the job you do, or the company you work with, can be?

– You can have huge praise lauded onto you; raises, bonuses, and promotions.

-And each action comes with a nice message – “You!  You’re GREAT! We love what you do around here!  We’re SO LUCKY to have you!  We don’t know what we’d do if you ever leave us!”

Pretty heady stuff.  It doesn’t take long until it starts to feel very nice.

On the other side, the home front; not many folks get those kinds of compliments or that type of praise heaped on them regularly.

So, in ways like above, and others, companies can romance you. As a result, you can become very emotionally attached to them. And like any affair, this feeling can cause you to lose perspective when considering options – like leaving them.

Recently I was working with a woman employed at a large soft drink company.  She’d just been offered a job by a competitor. That job was a significant jump in responsibility – a level that would probably take her a couple of years to reach with her current employer.  In addition to a bigger title, the other company was offering a company car (which she didn’t have now,) a much bigger bonus, and she could telecommute a couple of days a week if she chose.

The last was important because she was a new mom.

Yet she didn’t think she should take the offer. When we huddled together to consider the pros and cons; she realized that she wasn’t making a lot of sense. Then she justified her thinking by saying that she felt “obliged” to stay at the current place.  “They’ve been good to me in the past, and it’s really not that bad.”

Not THAT bad!

She sounded like a lot of folks when they’re contemplating leaving a lover, husband, or girlfriend because the relationship has gone downhill.   They usually recall the good things from the past and forget about the other opportunities which may exist to have a happier, more satisfying life with another person.  “It’s not really that bad…”

In the end, she made the right decision and is very happy.  But it wasn’t easy for her.

And – by the way –  that’s exactly what companies want you to feel: obliged to them.

They want their best talent feeling loyal and dedicated to them.  So they design their compensation plans to act like golden handcuffs. They may even offer two or more incentive programs so it’s even harder to walk away.

But in the end, any relationship based on stuff which cause us to temporarily feel good but does not provide any authentic joy and long-term satisfaction will crater.

And if a relationship is going to collapse, it’s better that you’re the one who walks away first.

John