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Audience targeting to survive May 11, 2011

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Action Plans, business success, Business Success Coach, Coaching, DIRECTV, executive coach, leadership coach, business consultant, career advice, Personal action plans, SWOT analysis, Tech Republic, Tempur-Pedic, The 3 Key Life Aspects, The Four Windows Process, The Plan, Veracity, women in management.
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In my coaching practice, the clients are mostly in either media (video, newspaper, movies) or technology (including gaming).  But what we talk about is far more universal.  Most of our time is about addressing perhaps 4 to 6 issues like

  • leadership and effectiveness
  • balance between career and personal “lives”
  • planning (and execution) of a solid plan
Of course we get into a lot of technical conversations related to their jobs because it can be the detail stuff (“how do I actually do that?”) that derails us even when we get the theory.
A lot of what we discuss and work on can be found in our new book, The Plan.  Additionally I’m impressed by a few new ideas we’ve discussed that I now see floating to the surface in these sectors. These will impact all of us in our daily lives.  Some of them:
1. Groupon – is moving into concert sales.  This can save a bad tour, help fill an otherwise unsuccessful venue, and democratize the event by making it less expensive for most people.
When that succeeds I think it will spread to movie theaters.  There are too many chairs empty in nearly every showing.  People will go if the show is less expensive.
2. Newspapers and magazines are moving into the digital world but aren’t sure how to monetize (eg: make money) now when they get there.
I’ve seen a few ideas that showcase the future and thought these 2 quick videos seem to be the most likely outcomes:
Any entrepreneur or small business faces the same needs to understand audience targeting.  I believe that algorhythims are going to lead us there.   Anyone know some great geek?  Grab ’em while they’re available.

– John

150,000 showed up this weekend May 2, 2011

Posted by John M McKee in "John M McKee", Action Plans, American Dreamers, Business Success Coach, Career Wisdom, Coaching, DIRECTV, Manswers, Personal action plans, Personal Success, professional speakers, quality of life, SWOT analysis, The 3 Key Life Aspects, The Four Windows Process, unemployment action, Women, women in management, working after quitting.
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This past weekend I was on a panel discussion at the LA Times Festival of Books.  

It was very encouraging to see that a “book fair” could bring about 150,000 people into downtown Los Angeles on one of the hottest days of the year.   Who’d have thought, in this day of ebooks and free online information about everything, (not to mention expensive gasoline @ $4.50 a gallon) that they’re would be this many folks prepared to make a trip to the campus of the University of Southern California, or USC, as it’s know around here.

Amazing and wonderful turnout.  The Times are to be congratulated for promoting this event, now in it’s 16 year I believe, and helping authors and readers come together in a well managed and very pretty environment.  The woman who headed it up for the newspaper, Maret Orliss, did an awesome job looking after everyone’s needs at once.

I was there, (supported, again, by beautiful wife Susan,) to participate in a panel discussion and book signing event for my new book, The Plan.  It came out in February and has been getting some good reviews across North America for being an easy to use and interesting book for anyone wanting to take control of their destiny.  I’m real pleased with how the momentum is growing.  My co-author, Canadian consultant and mentor Helen Latimer, put a lot of time into creating a “tool” as well as an interesting read.

The panel was called, Finding Life in Work.

Our moderator, Dennis Nishi, a writer himself, with articles in papers including The Wall Street Journal, had done his homework.  It was a treat to speak to someone who actually had read the book beforehand!  I was pleased that my belief that everyone should take advantage – and get  the benefits – from creating their own SWOT analysis, was widely embraced by the other panelists.

I know that many cities have book festivals.  Most people do not attend them and I’d guess it’s because they don’t think there will be much to interest them.  But having seen so many people of all ages actively engaged this past weekend, I’d encourage you to try it out.  You may learn something but even if you don’t, it’s a great way to connect with those in your city

Have a great week!

John

Her advice: Don’t bring it to bed! April 11, 2011

Posted by John M McKee in "John M McKee", 21 Ways Women in Management Shoot Themselves in the Foot, Business Success Coach, coaches, Coaching, life balance, Personal action plans, Personal Success, Satisfaction, Tech Republic, Tempur-Pedic, Veracity, wellness, Women.
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Cate Hartenstein is one of those very unique people who seem to be in a continual state of learning.

Recently she joined me on my WomensRadio show Business Success Coaching to discuss her thoughts about The Plan, my new book co-authored with Helen Latimer.  You can listen to the 7 minute podcast by clicking  below. 

An artist and art educator, Cate uses visual art to assist individuals in overcoming the barriers and access to their creative potential.  Her process facilitates self insight using the information and metaphors available within the process and product of art making.

Currently working on her Master’s degree in Art Therapy and Marriage and Family Therapy at Notre Dame de Namur University, Cate sits on the board of Art Trek the Southern California based non-profit that provides art experiences to children, adolescents, adults, and teachers.

Married, she has 4 young adult children. Cate tells us that she’s dedicated helping her children to each develop a “plan” for their lives. (We loved that..)

And what about her advice, “don’t bring this to bed..”? Cate elaborated,”With my husband snoring beside me, and my Corgi at my feet, I simply couldn’t put the book down.  It’s that great!”

(I hope everyone feels the same way.)

For more information about Art Therapy visit their site.

This was a fun interview – listen here: The Plan: Not for Bed!

Why get a degree? April 4, 2011

Posted by John M McKee in "John M McKee", Action Plans, American Dreamers, career planning, career success, Career Wisdom, CBS Interactive, Coaching, DIRECTV, Gen Y's, Job advice, new jobs, Personal action plans, The Secret, Veracity.
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For most people, getting a degree today has become a bad investment.

I believe that most of these individuals would be better off simply getting into the workplace sooner.  It’s not that I’m against education – I’m actually a strong advocate of lifelong learning.  It’s just that – for most college kids – the job market is no longer likely to provide any kind of ROI.

Consider these stats which I picked up in Forbes Magazine:

During the past 30 years, overall inflation in the US was 106%

Health care costs went up 251%

College tuitions and fees?  Up 439%!

Translation: the cost of tuition / room / board are increasing at a rate 6 times faster than the average earnings of a college grad.  Combine that with the fact that there are fewer hi pay jobs today as a result of global hiring, and the math simply no longer is right.

Many very successful people are college dropouts.  They include Steve Jobs (Apple) , Bill Gates (Microsoft), Clare Danes (actor), Richard Branson (Virgin), Dave Thomas (Wendys), Albert Enstein.  I’m in the same boat (– although clearly not in the same league..)

I discussed this trend more deeply in my 2nd book Career Wisdom.   At this point I now use a ‘rule of thumb’ when giving students ideas to noodle about their career:  Don’t go into any type of work that can be done faster or cheaper:

– by a computer (eg: accountants hate Turbo Tax)

– by someone overseas ( this now includes doctors by the way)

– online (eg: lawyers hate sites that do divorces or estate plans for 1/4 their cost)

We are truly moving into an era of the creative class where people are valued for their new ideas and approaches.  And we’re also moving into an era of  hands-on work, where a job cannot be automated or done elsewhere – these include mechanics which pay pretty well and flipping hamburgers.

Just don’t get stuck with an education bill for a hundred thousand dollars with a false expectation that you will be able to pay it off and then find out that the “job” you’d expected is now done in a different way and you’re too expensive to hire.

Here’s to your future!

John

More insight here.

Japanese leaders need to be forthcoming March 13, 2011

Posted by John M McKee in Coaching.
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The situation in Japan is extremely sad. It’s been very tough so far, and the lack of transparency surrounding the 2 (perhaps 3 now) damaged nuclear reactors is creating additional stress on all citizens in that country.

I’ve been communicating with my son Trevor via Skype, internet, landline and VOIP since the alert for the earliest earthquakes. Fortunately, he and his wife are based in Sapporo, which is on a different island to the north. As a result, although things are chaotic; no damage or significant trauma has occurred in that city as a result of the disasters to the south.

It’s been very interesting to learn that we in the US have more insight from our news stations than he’s often able to get from the local Japanese sites and stations. Clearly, the government is attempting to manage the situation by controlling the news releases. On several occasions, he heard important information first me, his colleagues here, or from the western sources.

The Japanese Prime Minister and his team need to realize that crisis management is most effective when it is open, collaborative, and those who are being impacted believe they have all the information available. Otherwise, the result is distrust at the least. At the worst, it can cause good citizens to lose faith in their government, which can cause many negative outcomes.

Hopefully, the government there will be more open in the coming weeks, treating its citizens with the dignity they each deserve during this terrible period.

Here’s to the future of Japan.

John

The media is listening February 26, 2011

Posted by John M McKee in "John M McKee", business success, Canada, career planning, DIRECTV, life balance, Personal action plans, Personal Success.
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Last week I was invited to go to San Diego today to appear on a live morning show on KUSI TV.

The kicker is – our book, The Plan, isn’t even in stores yet!

It won’t be for sale in the local Barnes and Nobles of the world or even at most bookseller online sites for at least a week – so being asked to discuss it at this stage is great.

Here’s the link to the interview clip.

As far as I know the hard copy book can only be purchased today at this site.  Although if you visit our website for the book you can buy it there.  download an EBook version of it for only $7.99.  The cool thing about the digital book is that it has active links to additional resources.

Looking forward!

John